In our podcast, we focus on how to grow our businesses, while we interview successful small business owners who have navigated the journey to self-employment. They share their experiences, struggles, and tips to help guide you on your own path to success. We ]discuss key topics like creating consistent and engaging content, building a community around your brand, turning social media into a habit that grows your business... and much more!
Each episode is filled with practical advice and actionable steps to help you understand how to grow your business and achieve your goals. Join our community of small business owners on the same path and tune in to our podcast for the tools and inspiration you need to take the next step on your journey to sustainable self-employment.
We truly believe that with the right mindset and strategies, anyone can turn their small business or side hustle into a sustainable self-employment venture. What are you waiting for?
Season 1
S1E1 - Maximising Your Small Business with Twitter: An Introduction to Tweeting
Regardless of whether you love it, or hate it, Twitter can be a great asset to your small business… when used properly!
Today we are going to be looking into 3 reasons I love Twitter, how to get over your fear of not knowing what to post, and lastly: we will end with some actionable prompts that will help you start incorporating Twitter into your businesses daily social media habits.
Let’s dive straight in, shall we?
S1E2 - Analyse This: The Key to Unlocking Social Media Growth for Your Business
A lot of business owners feel a bit overwhelmed by analytics. I get it - there's a lot of data to sift through, and it can be tough to understand what all the numbers mean. But here's the thing: those numbers can be super helpful for your business!
In today’s episode of Searching for Sustainable Self Employment, we’re going to dive a little deeper into the world of analytics; specifically focusing on how you can utilize them to make better decisions on the content you post for your small business. Saving you time and effort in the long run. We’ll also talk a little bit about different terms that are used in Analytics, like Engagement, Reach and CTR. As always, we will finish with an actionable task that you can implement right away to help get you on the right track with your content!
Listen here.
S1E3 - Ready or Not: You Don't Have to Wait to Get Started
Are you feeling stuck and unable to move forward? Are you constantly planning and never taking action? If so, this episode is for you.
Many of us hold onto the belief that we need to be fully prepared and confident before taking action towards our goals. However, waiting for the perfect moment can often be an excuse to avoid taking risks. The truth is, no one ever feels fully ready. There will always be another book to read, another course to take, another puzzle piece to invest in. But when we're too focused on feeling ready, we overlook the importance of taking action and making progress towards our goals.
In today's episode, we will explore the importance of taking action, even when you don't feel ready. We'll discuss why waiting for the perfect moment or feeling completely prepared might be holding you back, and I'll share real-life examples to help you overcome these obstacles and start making progress in your life and business.
Listen here.
S1E4 - Breaking Through Your Social Media Creativity Block
Have you ever felt inspired to batch create social media content for your small business, only to find that when you sit down to actually do it: you draw complete blanks as to WHAT to post? You have the energy, and the desire, but you lack direction?
In today's episode, I overuse the word "literally" as we discuss where I believe the root of this problem stems from - and how you can take action to work through it. An episode made with the intent to challenge old habits, and make positive changes to how you move forward with creating content for your audience.
S1E5 - In Conversation With Tara Henton: The Growing Pains, and Rewards, of Building a Thriving Online Community.
Adding a paywall to your community can be stressful, especially when you’ve been functioning as a free service for so long; but there comes a time in every community where it grows to the point of needing additional support, in the form of finances, in order to maintain the function and growth of your community.
What will your members think? How many of them would be willing to buy in? How do you know you’ll have enough people to actually pay for the platform you need to run it?
In today’s episode, we tackle all of that and more with our guest Tara Henton! Tara is a Canadian singer/songwriter, music teacher and community leader. In 2021, she not only launched her own music school, venturing into the world of self employment, but also launched an online weekly event for songwriters that would snowball into the thriving community that is now known as “We Write Songs”.
Listen here.
S1E6 - Starting a Podcast? Here's What You Can Expect in the First Month!
Have you ever wanted to start a podcast? Maybe you've already started one, and you're wondering what kind of results you might see after a month of consistantly posting? In today's episode of Searching for Sustainable Self Employment, I dive into my own analytics on Anchor (the podcast distribution platform I use) to show you the results I've seen with this podcast so far.
I'm hoping this might help manage expectations, and show the real side of what growth looks like from day one of starting a podcast.
S1E7 - Travel and Work: In Conversation with Digital Nomads Chad Weber and Kathy Trithardt
So, you wanna hit the road and start traveling. The digital nomad life has been calling you! Maybe you want to be self employed, maybe you already are! maybe you've got a remote job... but for whatever reason, you're putting the breaks on following that dream of yours to see the world and travel while working.
I think this is a dream that many people I know have, but few of them actually act on it. Which is why I'm so excited to share today's interview with you!
In today's episode, I sit down with Chad Weber and Kathy Trithardt (my cousin and his partner) and we talk all about how they wound up working as self employed individuals and the current adventure they are both on: travelling throughout the UK and Europe for 2 months while working from the road!
Listen here.